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When you land an order from a client to develop a design, you will go through many stages of approval. This job requires you to work hard trying to please your client. There are long hours of work ahead, many changes and adjustments.
However, even at the last stage, when you need to present your final concept, your work is not finished yet. Even at the final stage, your clients may have doubts, which will lead to additional hours of work and changes.
Thus, you first need to understand what your clients need to make them happy. In addition, at the stage of presenting your concept, you also need to skillfully design it. You should sell it well so that your client has no doubts.
You need to be well-prepared for your presentation. To do this, you will need to analyze the entire path to present your design work in a favorable light.
We will tell you about what points you should focus on during your presentation to keep your client delighted.
Go into detail about initial goals
If you’re undertaking a large website, app, or software design project, or redesigning a digital product, then you should start by setting out the goals you had in the beginning. You and your client are well aware of them, but they are important for your presentation because you will recall the problems and then be able to point out how you were able to achieve these goals when creating your digital product.
All of these will indicate how well you have handled your challenge. In the future, you can use this information to attract new customers. Stories about previous cases are your competitive advantage.
Talk about the thread of our thoughts
You don’t have to go into all the details. However, it doesn’t hurt to tell your clients how your thought process went. More precisely, you can indicate the sources that you relied on when developing the idea, taking into account the goals you set.
You can mention the following:
- Your client’s competitors that you analyzed to make the design more creative;
- Information about the business and your client that you took into account when creating your project;
- The general mood and style of the elements that were agreed upon with the client at the beginning;
- Drafts and sketches at various stages of the project.
Compiling such details will help present your project in a favorable light. Clients will be able to see the sources you relied on. This way, your final design will become the finished product. You will be able to justify your every decision instead of presenting a design that you just wanted to create.
Put your design in the context
In words, you can present your design however you like. However, each client needs to see how the product will work in a specific real-world context. You can show the process of developing an idea by presenting drafts and sketches to your client.
When your concept is final, then you need to put it into context. For example, if you are developing a digital product, then your client will want to see how your project will look on different devices.
To create visual drafts, you can use mockups. Depending on what gadgets you are developing a product for, you can use iPad mockup, laptop mockup, and others. This approach will help you present your design work on a grand scale.
Create a friendly atmosphere
The key to good pitching is to create a light and friendly atmosphere before your presentation even starts. Maybe you have a unique feature that you use to win over your clients. If not, then you should consider this point, because in this way you can get loyal customers who will come to you again and again.
Have a productive dialogue
Even though your presentation often takes the form of a monologue, you should focus on getting feedback. This lets your customers know that you respect their questions and opinions. During your presentation, ask clarifying questions, encourage feedback, and emphasize details that your clients may not understand.
Conclusion
Presenting your design work to clients is another project for which you should prepare carefully. Before starting the presentation, make sure to create a friendly atmosphere. During your presentation, start with the initial goals and problems, and then talk about what sources you relied on when developing your concept. Also, use visuals to present your design product in a real context.
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