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“Content is King” is the usual mantra for search marketers and SEO specialists globally. However, in our quest for generating quality content and backlinks, we forget one of the most important aspects of search, i.e. User Interface and User Experience.
If we go back and review the fundamentals of search, we will realize that besides building valuable, relevant, unique, and reliable content; one of the most ignored and key aspects of search also include a seamless user experience and a user-friendly interface. They essentially comprise:
- Fast-Loading/Page Speed
- Responsiveness
- Clear/Appealing Design
- Consistency
- Easy Navigation
What is UI/UX?
Closely related design concepts, UI/UX include all technical actions that can be used to improve user interaction with a website. User Experience (UX) is the interactional design of your website with the primary objective of creating easy navigation and convenient interaction for the end user. Similarly, User Interface (UI) is the visual design of a website that makes the website aesthetically appealing while maintaining consistency and clarity across pages and design elements. To take advantage of the core principles of UX/UI Design, hiring a Link Building Agency can help ensure compliance with these standards while providing the most effective link building services available.
Still, figuring out why they are often mentioned together?
So, as already mentioned that both of these concepts are directly proportional to each other, and principally flow from one another. It is nearly impossible to make a solid UX without a great UI. To put it in simple terms, UX is concerned with the planning and development of all user-interaction-related components of a website and UI is concerned with enhancing the design, simplicity, and aesthetic appeal of the same components.
Why does it matter?
UI/UX are the clothes of your website that make it more presentable and amicable for the user to navigate and enjoy your website.
Think of it this way: even if you can get your website ranked via unique and valuable content along with authoritative and relevant backlinks; a dull, boring, lagging, and complex website won’t do you any good as you won’t be able to make any conversions.
Conversion is one of the most important currencies of the internet that racks the big bucks. So, if a user is simply visiting your website and is bouncing off without taking any action then all your SEO efforts are nothing but a complete waste.
This is only the tip of the iceberg and for a more comprehensive understanding, here is a list of the top 3 UI/UX courses available in 2023:
Google’s UX Design Certificate:
One of the go-to courses for both SEO professionals and web designers, Google’s course is a simple yet comprehensive resource to build a fundamental understanding of UX design.
As a beginner, this is your best option to start as not only does it educate you on developing personas, user stories, and user journey maps but also arm you with the necessary skills to create complex wireframes and designs. Moreover, through evaluation and continuous testing of your iterations, it empowers you to conduct usability studies to kickstart your journey as an entry-level design professional.
UI/UX Foundations & Academy by DESIGNLAB:
A multi-faceted course that provides you with a unique opportunity to become a complete design professional if you get the hang of it. A program that is split into two parts, DESIGN LAB, through its foundation course, clears your key concepts while finetuning your practical skills.
However, if you want to start your career as a product designer, then the second part includes 480 hours long mentor-led training and coaching program that will also help you complete 4 core projects for your portfolio.
These two are by far the best courses on the market as they work best for both SEO and career-driven product designers. A few other great options include:
- Coursera’s Introduction to User Experience Design Course
- Coursera’s UI/UX Design Specialization Course
- Career Foundry’s UX Design Program.
How to decide the right fit?
Picking the best course out of several good options is usually difficult. So, it is essential first to jot down your goals that what you want to achieve through the course. Do you want to gain a fundamental understanding of UI/UX to up your SEO game or do you want to build a comprehensive and practical understanding of the ever-evolving dynamics of the UI/UX world?
If your goal is the former then fundamental courses are enough for you. However, if your goal is to become a 360-degree SEO professional, web designer, and product developer then a specialized course or program would be the best fit for you.
A Pro Tip:
To make the most out of these courses conveniently and reliably, fast-speed internet is a necessary requirement. Most of these courses and programs involve going through several video lectures as well as one-on-one/group remote interactions. So, for your comfort and ideal experience Xfinity provides one of the fastest, most reliable, and most secure internets in the US. For a quick fix, their customer service representatives are available 24/7 at the Xfinity phone number.
Wrapping Up,
For more details, visit the learning platforms before starting your new UI/UX journey.
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