On Thursday, CEO Mark Zuckerberg told employees that WhatsApp and Messenger would drive the company’s next wave of sales growth, as he sought to assuage concerns about Meta’s finances following the company’s first mass layoffs.
According to remarks heard by BKT, Zuckerberg, responding to pointed questions at a company-wide meeting a week after Meta announced it would lay off 11,000 workers, described the pair of messaging apps as “very early in monetizing” in comparison to its advertising juggernauts Facebook and Instagram.
“We speak a lot about long-term potential like the metaverse, but the fact is that business messaging will most likely be the next big pillar of our company as we seek to monetize WhatsApp and Messenger more,” he added.
Some consumers may communicate and transact with retailers using chat applications, according to a new feature unveiled Thursday in Brazil.
After establishing a long-term goal of creating an immersive metaverse last year, Zuckerberg’s statements there show a shift in tone and emphasis.
In his address to staff, Zuckerberg downplayed the amount of money the business was investing in Reality Labs, the organization in charge of its metaverse efforts.
Reality Labs spent around 40% of its resources on virtual reality, while the remaining 10% was spent on futuristic social platforms such as Horizon, a virtual environment.
Reality Labs’ Chief Technology Officer Andrew Bosworth stated that AR glasses must be more helpful than mobile phones in order to appeal to potential users and achieve a higher standard for attractiveness.
Bosworth stated that he was hesitant to explore “industrial applications” for the devices, seeing them as “niche,” and that he preferred to focus on designing for a large audience.