Spamming, scamming, and malicious user-generated content online has alarmingly taken over a huge portion of digital communities. It has affected numerous online platforms and has cost the reputations of countless brands.
That is why businesses must devise an immediate countermeasure to slow down and keep these destructive types of content at bay. One effective solution is content moderation.
If you are looking for a short yet definitive overview concerning content moderation and its types, you are in the perfect place. This article will provide a comprehensive breakdown of the types of content moderation that you need to know. Plus, you will get acquainted with the different moderation services that are available in the market today.
Let’s start by defining content moderation most simply.
What is Content Moderation?
Content moderation is a process that revolves around monitoring and controlling user behaviour and user-generated content through a set of comprehensive, pre-planned guidelines and policies. Content review and moderation processes are important as it enables website and social media page administrators to know whether a post (or a user) should be deleted or banned or not.
Types of Moderation Methods
Knowing the meaning of moderation is not enough. It still pays to know that there are several content moderation types. Prior knowledge of these moderation methods will prove instrumental in reinforcing protection against unwanted user-generated content. Below is a breakdown of the three most maximized content moderation techniques.
This is a type of moderation where a user’s post undergoes a series of thorough review sessions before it gets live to the public.
Among other types of moderation, pre-moderation offers the highest level of security. Moderators easily get rid of unwanted texts and multimedia content before it takes shape before the public’s eye.
However efficient as it may seem, pre-moderation has its own disadvantages. The capacity to decide whether a post is permitted to become visible online or not results in a sluggish flow of interaction between users in threads and discussions.
The counterpart of pre-moderation. Here, the moderation process takes place after the content is posted.
As opposed to pre-moderation, post-moderation makes discussions and threads more fluid as users can see what other users say in real-time. However, since users can post freely without having their content moderated beforehand, it often leads to conflicts and misunderstandings. Eventually, it tarnishes the bond between users and the brand’s image as a whole. In this light, the moderator’s job is to keep all content in check to ensure that negative posts are deleted and flagged and prevent further damage.
3. Reactive Moderation
This moderation method highly depends on the involvement of platform users. Meaning, reactive moderation only takes place when members report a particular post or content.
If a member sees a user post deemed hostile and unsuitable for viewing, they can report it by clicking the flag or report button present on the platform. A flag icon usually represents the button.
Types of Moderation Services
Now that you have familiarized yourself with the different types of moderation, it is also important to know the different moderation services you can employ to aid your specific moderation needs. Let’s explore them one by one!
1. Image Moderation
What is image moderation? It is a content reviewing service dedicated to getting rid of harmful, unwanted, and inappropriate images posted on different online platforms. It reduces audiences’ exposure to graphic content that may leave them traumatized or trigger a wave of uncomfortable emotional responses.
2. Video Moderation
Just like image moderation, video moderation plays an important role in reducing the risk of exposing audiences (especially the young ones) to videos depicting susceptible and disturbing content.
3. Community and Forum Moderation
Online communities and forums are a popular hotspot for scammers and spammers. Community moderators can easily get rid of unwanted threads, texts, and multimedia content that can potentially cause conflicts between members and damage the overall safeness of online community platforms.
4. Website Moderation
Website moderators see to it that websites are free from inappropriate reviews, typos, faulty images, and other factors that can tarnish the credibility of one’s web pages.
5. Social Media Moderation
Social media is another digital channel made for public use where hostile users tend to flock. However, social media moderation can protect a business’ well-preserved reputation by monitoring the emergence of users who post derogatory remarks on the brand.
Augment Your Protection
Being in the online landscape means you need to face various factors that can threaten your online credibility. Possessing prior knowledge of effective countermeasures to alleviate such threats increases the chances that your online credibility is always protected.
Indeed, content moderation is an excellent tool to help you stand toe-to-toe with these online threats. Merely knowing what it means will not be enough. You must have an in-depth understanding of maximising its different types to get the most out of it. Knowing where and when to use each moderation technique goes a long way down to protecting your online success in the long run.