In fact, UAE has one of the highest e-commerce penetration rates around the world with 90% of consumers engaged in online purchases. The emergence of Souq (now Amazon AE) and Noon UAE alone has rapidly expanded the e-commerce industry. Much of this expansion is down to effective digital marketing.
So, whether you’re a budding business or looking for advanced ways to improve the impact of your digital marketing strategies, here are four tips you can use today:
Make very specific goals
Whether you want to improve brand awareness, increase conversion rates, or double your site’s traffic, your business goals have to be very specific for them to be attainable. Many digital strategies fail because of poorly defined marketing goals. Digital marketing goals should be in sync with your overall business strategy. Create benchmarks so you know how well you’re progressing and whether you need to change strategy.
Research and smart data collection
Today’s digital marketing heavily relies on personalization. Consumers are increasingly looking at brands to provide solutions that solve specific problems. Effective market research saves time, money, and reduces the risk of mistakes.
Entrepreneur underscores how emerging software can help companies streamline market research and make customer interaction effortless. This is because these new tools now measure data and feedback from consumers in a more specific and focused manner. The business site notes how the big advantage of this type of data collection is that it can be acquired anyway in the world. In line with this, Ayima emphasizes the importance of using data to find a target market, understand the needs of customers, and to elevate a brand. The more detailed your data is, the more comprehensive your buyer personas are. This leads to optimized personalization that will attract new customers and increase the chance of return visits.
Setting a marketing budget
The marketing budget should reflect not only your goals but also your actual revenues. You should focus on your most relevant key performance indicators and work from there. A good rule of thumb is spending at least 8% of your revenues on marketing. This should cover both the cost of brand development like websites and blogs, as well as the cost of promotion across different social media channels.
Spend your budget wisely by planning ahead and maximizing discounts. Recurring fees from web hosting and CRM providers, for one, can be slashed when paid annually.
We have entered an era of mobile-first and social media-savvy digital economy. A survey from Dubai-based BPG Orange found that 94% of in-house marketers say that social media has a very significant impact on a company’s bottom line. In one of their other surveys, 71% of consumers say social media influencers affect their purchasing decisions.
This is why it’s foolish not to spend enough resources on a robust social media strategy. However, this doesn’t mean you should buy Instagram followers. An effective social media strategy promotes user-generated content. People unfollow brands that are overly promotional. Instead, curate and generate engaging content that’s relevant to your target audience.
Developing a successful digital media strategy means putting the consumer at the heart of your goals. Engaging and meaningful content always trumps cheap gimmicks and technical tweaks. Remember to reach out to online marketing experts when needed.