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Ryan Reynolds is ready to profit from his investment in Mint Mobile, which he purchased just under three and a half years ago and became the public face of.
Mint, which has operated as a mobile virtual network operator on T-Mobile from its beginning, has achieved success owing to its charming pitchman and low-cost pricing.
T-Mobile President Mike Sievert said in a YouTube video that Mint’s monthly price will remain at $15.
T-Mobile stated that Mint and Ultra will supplement its existing prepaid offerings.
However, T-Mobile is aiming to capitalize on Mint’s and its celebrity co-marketing owner’s prowess.
“Mint has developed an exceptionally successful digital direct-to-consumer business that is still delivering for consumers on the Un-leading carrier’s 5G network, and now we are pleased to utilize our scale and owners’ economics to help propel it — and Ultra Mobile — into the future,” Sievert said.
“In the long run, we’ll gain from extending the marketing strategy Mint has become known for to additional sections of T-Mobile.
“Mint Mobile is the finest cellular value, and today’s announcement only strengthens our capacity to deliver for our customers,” Reynolds added.
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