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Meta, the parent company of Facebook and Instagram, has recently announced that it is offering its users in the European Union (EU), European Economic Area (EEA), and Switzerland the option to unlink their Instagram and Facebook accounts. This decision by Meta is in compliance with the Digital Markets Act (DMA), which comes into effect in March. The DMA aims to provide users with more control over their data and greater choice when it comes to using Meta’s products and services.
In a blog post, Meta’s Tim Lamb, the person in charge of dealing with competition and regulations, mentioned that users of Instagram and Facebook in the EU, EEA, and Switzerland will soon receive notifications. These messages will offer them “more choices” on using Meta’s services. The smart options in the update allow users to manage the data sharing across various apps and services.
The main shift is giving users more control over how their information is shared across various accounts. Now, individuals using Instagram and Facebook can prevent any data exchange between the two platforms. For those with linked accounts across different Meta social apps, there’s a choice to either continue sharing data or keep the accounts separate.
Moreover, users now have the flexibility to either stick with their Messenger account connected to Facebook or create a brand-new account that operates independently from Facebook. This separate account retains all the standard Messenger features, such as messaging, chat, and voice/video calls, minus the Facebook association.
The announcement from Meta comes one month after the cross-app talks between Instagram and Messenger were shut off. Three years after CEO Mark Zuckerberg declared that Meta would enable cross-platform communication, the corporation restricted messaging to individual platforms. It also enabled compatibility for Messenger’s end-to-end encrypted (E2EE) chats in December.
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