In a recent blog update on Friday, Instagram, the widely-used photo and video platform under Meta’s ownership, revealed its approach to political content during the 2024 election season. The platform announced a shift in strategy, stating that it will no longer actively suggest political content from accounts not already followed by users. This policy extends to Threads, the Instagram-branded app introduced last summer, which mimics the features of Twitter.
According to the announcement, alterations to Instagram’s application will specifically influence features such as Instagram Reels and Instagram Explore. Additionally, the changes extend to In-Feed Recommendations across both Instagram and Threads. This strategic adjustment not only affects the user experience on Instagram but also distinguishes Threads, the Instagram-affiliated app, from Twitter, now rebranded as X.
The blog article states that:
These recommendations updates apply to public accounts and in places where we recommend content such as Explore, Reels, In-Feed Recommendations and Suggested Users – it doesn’t change how we show people content from accounts they choose to follow. If political content – potentially related to things like laws, elections, or social topics – is posted by an account that is not eligible to be recommended, that account’s content can still reach their followers in Feed and Stories.
OpenAI has already made it clear that its ChatGPT and DALL-E models cannot be used for political campaigns or lobbying. The company has taken strict action by banning a developer who created an AI chatbot for a political action committee. This chatbot was designed to simulate conversations with U.S. House of Representatives member Dean Phillips, a Democratic Presidential candidate with less mainstream prominence.