The outbreak of the pandemic in 2020 and the lockdowns that followed were the ultimate proof that a powerful domain was critical to the survival of any business.
And only businesses with a functional online identity were able to survive and thrive. Given that the internet is perhaps the most valuable source of information in today’s society, it’s critical that every brand reserve a spot for themself in the world’s largest library by getting a domain name?
However, reserving a spot isn’t enough. You need an excellent domain name because, for one, it’ll make it easier for people to find your website.
Domain names follow the same principles as real estate properties. And the same way real estate properties are worth more if located in a luxury part of town; domains are worth more if they possess the exact qualities customers look for.
So, while searching for your domain name, think like a realtor and identify domains that possess the traits listed below. These traits will help you get the most out of your domain name.
Four Things to Consider When Looking for a Domain Name
1. Make Use of Brandable Domain Names
Brandability is the single most essential advantage your domain name may have. That’s because 90% of your customer’s purchasing choice is performed subconsciously, and 77% of buyers choose a product based on its brand.
Brandable domain names are one-of-a-kind, memorable, appealing, and will grow with your brand. In most situations, these domain names lack any keywords that disclose their underlying business or sector. They’re like a clean slate for every entrepreneur trying to establish the identity of their company.
Getting a brandable domain name, such as Target, Twitter, or Amazon, is crucial since it will draw customers and make them want to learn more about your company. And the easiest method to find a strong brandable domain name is to visit a naming website.
2. Short Domains are Best
Keeping it short, simple, and sweet is always the way to go when selecting a great domain name. This is because, in addition to being short and straightforward, short domain names are easy to say, recall, and search on the internet. These are essential components of an excellent domain name.
Amazingly, the human memory contains a working-memory buffer, indicating that our mind has limitations on the total number of characters it can correctly recall. The standard model is between 3 and 5, with a maximum of 10 to 12. Above that threshold, our capacity to recall tends to decrease.
As a result, domains with lengthy or intricate names are sometimes more difficult to remember and are frequently mistyped by clients while looking online. Worse, these sorts of names make your website appear scammy and untrustworthy.
3. Actively Search for Top-Level Domains.
A top-level domain (TLD) is the last component of a domain name, such as the ‘.com’ in google.com. Other TLDs are ‘.org,’ ‘.net,’ and the ‘.edu’ extension.
Although the internet has gone a long way, TLDs like the .com and .org extensions still reign supreme. According to the Domain Name Association survey, despite the fact that newer extensions expanded by 145% between 2016 and 2017, none could replace .com’s dominance. As a result, ensure your brand has a .com domain.
However, the one drawback is that .com and other TLDs are normally highly expensive in the secondary market. But if you’re still looking for a quick option, you should use a country-coded extension like .co .uk or settle with fast-rising extensions like .io and .co.
4. Take Caution When Using Keywords
Including keywords in your domain name is an effective strategy to communicate your business to clients by informing them of the specific services you provide.
But although these domain names are SEO-friendly and quick to remember, the disadvantage is that they are difficult to brand, aren’t customizable, and risk being generic.
Finding the ideal domain name for your company will be difficult, but it must be done. And while you’re at it, keep the following in mind:
- Don’t use misspelt words.
- Don’t use numbers.
- Don’t use hyphens and underscores.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.