How to Create a Compelling Email Copy for E-commerce

Not every email succeeds in capturing the attention of the audience. Furthermore, even when subscribers open an email, they could still quit reading it halfway. 

Coming up with compelling email copies that managed to catch and hold your audience’s attention is no easy thing to do. However, just like any other skill, this one can be mastered with time and practice. 


In this blog post, we want to offer you some tips that can help you write excellent copies. 

1. Use segmentation

Great email copies make people feel like they’re written for them personally. However, it’s impossible to achieve unless you know exactly who you are writing to. 

You might know your audience well; however, it still consists of different segments. Some of your subscribers have enough experience in your niche already, while some just want to learn the basics. Some need guidance, while some want to learn expert tips and read case studies. Segmentation helps divide your audience into different groups and come up with different content for each of these groups. 

Segmentation can also help you make your bulk email campaigns even more personalized: you can use it to address the recipients by their names, to send them offers based on their location, preferences, and so on.

2. Keep it simple and natural

People generally don’t expect emails to belong and complicated: they want to scan them and to understand the main idea behind an email quickly. That’s why it’s always better to aim for simplicity here. HTML emails might be the best choice for your campaign. Creating a visual impact is a key factor for a successful campaign. If you don’t have any coding skills, there are some services, such as Stripo.email,  that offer ready-to-go templates and drag-n-drop editor. 

It’s also essential to make your emails as natural as you can. People could tell the difference between an email that only tries to sell and an email that speaks to them and wants to solve their problems. Aim for that and don’t hesitate to use power words to make your emails more emotional. 

3. Make your emails scannable

People are overloaded with content these days, and so their attention span is very low. Keep this in mind and try to make the content of your email easily scannable. 

You can achieve this by using bullets, subheading, making the paragraphs short, and using simple language.

4. Work on your preview texts

Preview text is the first thing your recipients see when an email drops in their Inbox folder. Just like the heading, such text is one of the essential parts of an email: often the subscribers read it to decide whether they want to open your email or not. 

Therefore, do your best to make your preview texts appealing. They need to show the subscribers that they will benefit from opening your emails and reading them. 

5. Pay attention to the details

Things like email address and signature might not be the most important; however, they too are capable of ruining the impression you’re trying so hard to create. 

Don’t let the details stand out: your email should look professional from the headline to the signature. Create an email address that includes your full name and your company name: it should look like john.doe@company.com instead of johnny135@yahoo.com. Invest some time to create a professional-looking signature: it would look like a nice final touch to your email. If you want to, add a photo to a signature to make your emails look more personal. 

Well-thought and compelling emails could help you take your business to the next level. If you follow the tips listed above, your emails will instantly become better and start driving more conversions. 

 

Angelica Ab
Angelica is the co-founder and Digital Marketing Manager at BestKodiTips. Before giving her day time to her co-founded blog, she was doing her Masters Degree in Project Management. Her blog posts can be found on Twitter @bestkoditips.

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