Plagiarism is a real and rampant problem when you are using the content for your business. Content is what generates online attention and traffic which means that you have to make sure that the content you put in your site is not only interesting and useful but also original and unique.
Want to secure the content of your business blog from plagiarism? Read on.
Invest in original content
Stick to original content for your website by working with reputable copywriters who write content based on the specific requirements of your business and website. Avoid black hat tactics as well as spinning techniques to create filler content that will just do your site more harm than good.
Never steal ideas since this can create a backlash that may be difficult to recover from. The Internet is one place where news can travel fast, and people can sniff out plagiarism which can catch fire in a matter of minutes.
Sticking to the original content is not only a strategy to avoid public humiliation and backlash. It is the only way to create content that is unique to your voice and the vision of your brand. This is something you won’t get if you just copy from the competition. Of course, make sure that your content quality can compete with those of your competitors.
Check your content with Grammarly to make sure that your content doesn’t have any grammar or spelling errors and is readable by your target audience.
Use different plagiarism checkers
Saturation is a real thing especially if you are offering services and products that are already in the market. It is therefore not impossible to see content that looks and smells very similar to your own, even if you didn’t copy from anyone.
To avoid instances when you churn out content that resembles that of another site, use a plagiarism checker to make sure that your content is 100% unique. Great options include Small SEO tools, WorldEssats, Copyscape, to name a few. There are free and online versions of these tools that you can use to look for similar content.
You can edit your content so that it does not get flagged by these checkers. You can also opt for paid versions of these tools for more accurate results and for additional features not found in the paid versions.
If you paid a copywriting agency for content, there may be instances when content you have already paid for has been previously sold to another client. Avoid this by doing a simple Google search using the title to find the source of the copy.
Look for contact information to communicate with the owner of the copy, whether it’s an email or social network information. If you can only find a phone number, use Spokeo to do a phone number search. This app can help you get vital information even when you only have a single phone number to work with. A phone number lookup service can help you discover the email address or social network information of the web or social media manager handling the offending site so you can report your concern.
Post copyright warnings and auto-links
Any basic or standard copyright disclaimer can serve as a warning to anyone that your property is patrolled and the content is protected. While it may not prevent theft, it can serve to remind readers to credit or link back to your site as the original source.
File an official complaint
This is your last resort if the offending site refuses to take down plagiarised content. You can file a DMCA complaint to protect your IP online to compel the offending site to take down the plagiarized content. This can also lead third parties to follow their own protocols in dealing with plagiarised content, which can go as far as shutting down an offending website.
Unique, useful and interesting content is what drives any business. Sticking to the original content is also essential for creating an online presence that is credible and trustworthy, a reputation that you want to build if you want to `present and future customers to feel confident about doing business with you. Use the tools and tips mentioned above to protect the integrity of your content and the reputation of your online business.
Valerie Malecha is the content marketing manager for Spokeo. She is an experienced writer and editor. She creates articles on relations, dating, parenting, technology, travel and business topics.