Elon Musk claims that Apple has “completely restarted” advertising on Twitter.
Musk said on November 28th that Apple had “largely ceased advertising on Twitter” and threatened to pull the platform’s iOS client from the App Store.
According to the New York Times, Apple temporarily ceased advertising on Twitter following the November 19th Club Q massacre in Colorado Springs.
According to the publication, corporations tend to reduce their Twitter advertisements after shootings and tragedies, partly because they don’t want their products to appear alongside posts about human sorrow.
Musk claims he met with Tim Cook two days after slamming Apple.
“It was evident from Tim that Apple had never contemplated doing so.” Musk said on Saturday that Apple was the top advertised on Twitter.
Separately, Platformer’s Zo Schiffer revealed on Saturday that Amazon planned to resume advertising on Twitter.
The return of Apple and Amazon to Twitter comes amid continuous claims that the company’s advertising income has plummeted since Musk’s takeover in late October.
Twitter apparently intended to make $1.4 billion in Q4 but has recently reduced that figure to $1.1 billion.