WhatsApp Business, the personalized messaging app designed for small businesses, has crossed the 200 million monthly active users (MAUs) milestone. The announcement was made by the Meta – the parent company of WhatsApp.
This number was around 50 million in 2020. Meta has also introduced personalized messages and ad creation for its WhatsApp business users.
Meta announced that the messaging app would help users to create click-to-Whatsapp ads without going to a Facebook account. Now users can develop and publish ads for Facebook and Instagram using Whatsapp business features.
Last year WhatsApp “click-to-WhatsApp” ads passed the new annual revenue record of USD 1.5 billion, which is 80% year-to-year growth.