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Top Tips to Build a Mobile-first Website to Reap Marketing Benefits

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If you have the habit of reading the latest updates in SEO, you know about Google’s mobile-first website initiatives. You have heard about Mobilegeddon when it was first initiated back in 2015.

Today, you need to have mobile-friendly web pages and it’s a priority for all website owners and marketers. When it comes to the optimization of web pages for mobile, it is not simply about design. On the contrary, it is a complete discipline made to develop websites so that these sites display in numerous devices and screen resolutions. 


According to an article published on Searchenginejournal, if you do not have a mobile-first site, you will lose considerable Google traffic. Did you know that in March 2018, the search engine giant started rolling out its mobile-first index, which is the default for every new domain? It signifies that the Google index is largely mobile today. 

In those industries that depend on distinct mobile websites on m dot, i.e. m. sub-domains, you should take definite steps frontward if you to try to win in the Google search engine result pages (SERPs). Now, it is an important decision and one must not take the same lightly at all. 

You need to ask what component I require for mobile-first sites, how should I design web pages for the mobile audience, and what needs to be done to make certain that my website is attuned for the updates. Well, we have the answers to your questions. Here are some of the best tips to develop a mobile-first website to drive substantial traffic:

Mobile menus

As far as mobile menus are concerned, these must be user-friendly. You need to remember that the user’s mobile device is small, and when so, the navigation is not 100 percent identical compared to desktop. Though the basic structure will not change, as far as the visual components are concerned, the look and feel of a mobile site will differ from that of a desktop site. 

Building familiar design patters for your site navigation is significant for accomplishing an authentic user-focused design. Then, that does not imply that you will copy all of the design patterns you used on a previous occasion. You need to design familiar components and icons as decided by your targeted visitors instead. 

Always remember to design for the biggest finger and the fat finger of your website visitors. Making certain the components are designed at par with such factors would lead to an experience that pleases your visitors and their browsing requirements for user experience (UX) that promote improved conversions as well as a user-friendly website. 

Embrace the top-down approach in mobile design

When you build your website on mobile, it calls for a mobile-first frame of mind. One way that works best with this mobile-first approach is the top-down method. You might be wondering what it is. Well, the approach signifies detailed planning in the designing of the final version of a mobile-first website.

All details require meticulous calculation and gauged so that your mobile website does look identical to a tacked-on work of art. You can develop a mobile-first website after consulting with Social Market Way New Jersey or similar professional agencies. 

When it comes to the bottom-up approach, it is the opposite. As far as development is concerned, it starts on a module-by-module basis sans any detailed planning or for that matter, any thought process entailed in the entire process down the development phase. 

As you could picture, designing a mobile-first website using the bottom-up method equates to failure. Therefore, for an optimized site, always follow the top-down method that includes all things in your website design, be it a small detail or a significant one. 

Flawless design is need of the hour

When it comes to making faultless design, it implies that you are building design components for all devices, irrespective of the platform. Now, that is a different concept related to responsive design that we will discuss here. Let us understand what it is. 

When you create a responsive design to merge mobile as well as desktop, then, impeccable design signifies mobile design components first. Again, when you create flawless design components, these should not look different on different screen sizes. For instance, a yellow button on the desktop will not appear as a green button on mobile devices.

Again, a call-to-action web form will not look different on a smartphone compared to a PC and laptop. Different design components will only perplex your visitors and when they hop between devices in specific situations, it will only add to their confusion. Therefore, uniform and flawless design should be your top priority when creating a mobile-first website. 

Make it easy for visitors to return to your home page

A straightforward and uncomplicated icon directing users back to your home page is the best way to build an easy link to your home page. If you fail to do so, the visitors will abandon your website, thus leading to bounce rates. Mobile users will not like it at all. They should be able to decide where design elements are on your mobile website until they are aware of these.

If you resort to ambiguity, it will result in a bad user interface (UI) as well as fewer conversions, as visitors will not understand what design components are placed where on your website. 

Stay away from forced registrations

Login pages that compel users to register will not help you drive traffic. Therefore, you should avoid it at all costs. The login walls appear when an app displays a login option right away when entering the app. When you force a visitor to register, you will end up annoying them, thus leading to poor mobile user experience and a high bounce rate.

Forcing registrations also results in a loss in trustworthiness and your reputation as a website owner or marketer. Always try to place yourself in the visitor’s shoes before integrating mobile-first designs. 

Final words

Now that you have these tips handy, use these ideas to design your mobile-first website to improve SEO, traffic, conversions, and sales. 

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