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The job market is increasingly becoming highly competitive. Digital literacy is becoming crucial. Today, recruiters search for candidates with ample knowledge about various digital mediums like social media channels and cybersecurity.
Digital knowledge allows companies to make their workplace more collaborative and gain a competitive edge in the corporate world.
This digital revolution is bringing a facelift to the economy as consumer habits change. Gone are the days when television, print media, or a radio channel were enough. Now, digital advertising is playing a crucial role in influencing buying decisions.
Businesses are using digital marketing channels like social media to generate revenue. Companies are even adopting cloud-based software like Talent LMS to train their current employees and get them ready for the tech-enabled future workspace.
Digitalisation is everywhere.
In these changing times, students entering the world of professionalism should acquire basic digital skills if they wish to survive in the future. These digital skills may include:
Data Analysis
Today, organizations don’t find it challenging to collect information about their customers, workforce, or processes. They have a mountain of such data that is yet to be tapped.
As we advance and adopt the work-tech culture, this data is only going to increase. It is crucial to learn how to harness this data to thrive in the future. When done effectively, you can get essential business and customer insights. Companies can use this for their campaigns or content.
Businesses will look for employees who can extract, analyze, decode, and categorize information useful for the company. Thus, making data analysis a skill that’s in demand.
Responsive UX Design
User experience is the talk of the town currently. It is what determines the likeness and preference of the product over that of the competitors. If your user finds the product easily accessible, easy-to-use, inclusive, relevant, and usable, they are more likely to stick to it.
Now, in today’s age, there is another thing that designers need to be careful about. And that’s the design’s responsiveness. If your product is not compatible with devices other than a desktop, it has higher chances of failing.
You must understand that people’s entire lives have been transferred to that small device in their hands called smartphones. Organizations are now looking ato maketheir UX responsive and eensurethat their product is accessible from different devices. Thus, responsive UX Design is another important skill.
Value-based selling
Gone are the days when cold calling was enough to bring an increased ROI. We live in a world where social media is considered more real than our surroundings. With this transformation, the sales team of organizations must also adapt to and adopt these changes.
Value-based selling has proven to work for organizations in today’s time. Users and customers require one thing before they make a purchase, and that is trust. Companies are looking for sellers who can help create content and hold conversations that will enable them to build meaningful relationship with their customers.
Also, customers are spoilt with choice. They compare different brands before reaching the check-out page. Producing and offering value-based content is what organizations find essential. Social media skills are thus the skills needed to thrive in the future.
Cybersecurity
Now that we are translating to digital workspaces, network and information security are gaining popularity. Like in the physical world, we need a sense of security in the online world.
Cybersecurity is one of the biggest areas of concern for companies in today’s time. The more we advance, the bigger cybersecurity issues will get. All companies want their data to be kept safe and secure. It is a top priority.
Security methods might have evolved, but so did the threats against them. As organizations scale and get more employees on board, the higher is the risk for organizations. One employee’s oversight can cost extensively to a company.
Thus, having a basic understanding of online security is helpful for organizations and thus, they look for employees who can help keep their data secured at all times.
Conclusion
Digital skills have certainly replaced traditional skills. You need something more than just your technical knowledge to be preferred over others. Having these skillsets will certainly help you outshine the crowd and bag that position that you’ve had your eye on.
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