There’s no doubt that your commercial design company has probably spent a fair amount of time planning, designing, and creating a website. Nowadays, websites aren’t just a second thought or something that you should quickly piece together.
Rather, they need careful crafting as they are an entity all on their own. With that said, websites have become rather competitive in terms of getting views and readers, so it’s necessary to bring more to the table and give people a reason to keep returning.
One technique that commercial design websites are now using is that of blogging. Including a blog on your site is relatively low maintenance and simple, but the rewards can be pretty significant. Not convinced you need a blog for your website? Here are four good reasons to post one.
Set Yourself Up as an Industry Expert
The commercial design industry is rather large and competitive at that. What that means is that you need to find a way for your company to really stand out from all the competition and carve your own spot. One of the best ways to do that is to set yourself up as an industry expert. And how do you do that? Blogging, of course! This is one of the greatest benefits of blogging, as your posts can include tips, information, techniques, requires, advice, and so forth, all of which will make you look like an expert.
Establish Your Brand as a New Business
If you happen to be a new business, blogging is also a great way to start building a brand. It helps with brand awareness and showing customers what you’re all about. You can choose to post topics that are relevant to your brand specifically and the products/services you offer.
Instantly Improve Your Company’s SEO
Perhaps one of the most important reasons to start blogging is the fact it instantly improves the search engine optimization (SEO) of the website. Because a blog contains keywords and titles, it makes it easier for search engines to locate your content and display it in the search results. The goal is always to appear on the first page of the Google search rankings, so anything you can do to boost SEO is worth it.
With that said, your blog should also contain tags, metadata, different types of keywords (long tail vs short tail), internal links, and external links.
Use Your Blog for Promotional Purposes
There is also the fact you can use your blog for promotional purposes. It is a great place to discuss new product offerings, services, advancements, new features, and so forth. Let’s say, for example, that you’ve been working hard on a circuit design that pays particular attention to pcb temperature using the latest Altium software. This is something you can use your blog to discuss and bring to the forefront.
Start Harnessing the Power of Blogging
If you’ve already got your commercial design website in place and you’ve been on the fence about including a blog, it’s time to recognize the many benefits it offers and get on board.