A blog is an essential part of the digital marketing strategy of any company that wants to become successful online.
Running a good blog is one of the most effective business growth strategies and if you want to learn how to do it, keep reading!
Create content consistently
First of all, it’s all about the right content strategy. You absolutely have to create a content plan and follow it within your blog. The most important part of it is consistency. Make a schedule for your publications and stick to it: once a week is a bare minimum, twice a week is fine, but daily publications would be perfect.
You don’t have to create a perfect post every time: just do it consistently. If you need, you can even use a text content generator sometimes, but try your best to have unique content on your blog every time you post.
Before starting giving the tasks to copywriters, do a deep content analysis of your competitors and find what they are writing about. Determine what kinds of articles people love especially (considering the number of views and likes) and try to create similar unique posts, but do not forget to experiment! Who knows, maybe your followers will prefer an absolutely different type of content.
Trends dictate what will be a hit article and what will go down the flames. To have popular posts on your blog, it is not enough to just write an impeccable piece: you need to use all kinds of tech tools that will tell you what can potentially go viral now.
Use Keyword Planner to find the proper keywords and add them to your piece. Consult Google Trends to find out if people are interested in a particular topic this season. And finally, use Google Analytics to see the response to the blog and whether people read the articles thoroughly or just give up after the first sentence.
Use visual content
Visual content is something that will make your blog stand out on the internet and give people extremely interesting content they will want to come back to.
We recommend you to use all kinds of visual content possible on your blog: upload screenshots (with a link to the source), post interesting infographics using an infographic maker, take photos and use plenty of beautiful free pictures. Finally, the last but most important part: add a video to every post.
Video marketing strategy is that thing that will bring your blog to the top. Uploading a good, thorough video in addition to your post is a great way to keep a visitor on your page when they do not have time to read a long piece of text.
What’s great about this kind of marketing is that you don’t have to be a professional video editor or have some unique software to create exciting videos. Take a simple online course (they can be very cheap nowadays) and find a video editor free of charge that has all the basic and advanced editing features you need. Thanks to talented developers, we have an abundance of these programs online.
You even don’t have to create a separate video that adds something to the written article. Just use the same text to voiceover a video with lots of pictures to visually represent your words. Trust us, busy office workers will appreciate your effort to make the article so much easier to consume!
Social media is your best friend
Content creation for your blog does not end on your website. It is absolutely essential to promote your blog on Instagram, Facebook, YouTube, etc. Otherwise, how do people even know about the existence of your blog?
A social media marketing strategy should include regular posts in all possible social media, with visual content and interesting, sharp texts. Video marketing is even more important here because, on social media, people scroll the posts quickly and have even less time to consume big chunks of text.
Next, start a marketing campaign using social media’s internal instruments if you have a budget. We mean using something like Facebook ads to reach your potential customers and make them follow your blog.
Also, posting on social media is your chance to connect with people who are reading you, ask for feedback, and learn how to improve your blog for people to like it even more.
We already live in a digital future Orwell could only dream about. Creating and running a corporate blog is just a part of a new reality and an essential thing in your digital marketing strategy.
Use our tips and start gaining unprecedented success online with your absolutely smashing corporate blog!