Every day 1.9 billion active users open a Facebook application or website, which makes it one of the leading social platforms worldwide. Some people use their pages solely as a personal blog, while others run online marketing campaigns through them. In any case, in the era of technology, it wouldn’t be wise to miss the chance to take your personal brand or business to a new level. As a matter of fact, with the proper development of a personal blog, it all comes down to a bit of advertising and your desire to make a profit.
Diversity of Posted Content
There are many ways to get a message to your subscribers, and you need to know how to use them correctly. Do not neglect using different types of content because they make your page attractive and keep the public interested in your brainchild. To make your content diverse but professionally designed, you can leverage free templates created for different types of Facebook uploads. Not only do they simplify the creation of a perfect image but also help maintain a consistent style of publications across your account. Besides, you will quickly learn about the latest trends thanks to constant updates of the catalogues.
Let’s look into content types you can incorporate into your publications on Facebook.
- Polls. Besides standard posts where you can share thoughts, news, and tips, you should use polls. They will help you to engage more subscribers and receive feedback from the audience.
- Offer. When launching promotions, various stores can announce their offers on their Facebook pages while the user will receive an email with all the information after responding to the offer.
- Event. If you are going to arrange a presentation, a workshop, or a competition, create an event dedicated to the occasion. As a rule, posts related to events are displayed on a separate page to unload a group’s feed, so they will be seen by those who have subscribed to the event.
- Video. Well, video content is definitely worth mentioning since it has been gaining popularity steadily. Catch the wave and create your own stunning videos.
Tips on Writing a Perfect Facebook Post
- Recent statistics show that the shorter the post, the better. Basic information should fit within 250 characters, and titles should not exceed 70 characters.
- You should check the literacy of the content thoroughly. A text with a lot of mistakes can scare off a potential subscriber rather than inspire trust. Also, make sure that you express your thoughts clearly to be understood by your audience.
- Pay close attention to visuals. The human eye clings to a fine picture, and therefore, photos and videos must be of high quality and correspond to the topic of publications.
- Stick to a plan. It is best to post once a day and after 5 p.m. Thus, your upload will not be lost among hundreds of others posted throughout the day, and the likelihood that it will be seen increases. Also, posts published on weekends go to the top more often.
The Outcomes of a Good Facebook Post
In general, a good Facebook post should:
- attract attention
A person should notice your page when flipping through the news feed.
- sparkle interest
After the user has noticed your post, they should have a desire to learn more. Correctly presented information, useful material, or some funny content will do the job.
- contain a call to action
Depending on the purpose you are pursuing with your post, you certainly expect a specific response. Therefore, your publication should contain a call that will encourage the reader to make some actions. This can be a like, a comment, a subscription, or a visit to your site, and anything that will help bring the publication to the top.
Major Mistakes to Avoid
If you go too passionate about making the readers repost or share your message, it will do nothing but mark your post as spam. Facebook has strict guidelines, and you’d better avoid going overboard in your promotional efforts.
You should not publish promotions in each of your posts. Infrequent but well-crafted promotional posts achieve the goal more effectively. Facebook is not a platform for an endless stream of advertising, as people go to this social network to chat, find out news, and flip through the feed in search of interesting posts.
You cannot ignore your subscribers because, in this case, people come to the conclusion that you are not interested in the audience. In addition to posting, respond to all comments that contain suggestions, questions, and even negative feedback.
To keep your Facebook account growing and delivering more value, it is worth learning a little more about blogging, SMM, and opportunities to use Facebook for business. There is plenty of information and various resources on the Web, so just continue your self-development.