Ranking at the coveted top spot of Google search result pages yields tons of benefits for your website. However, the race to the top is incredibly tough, with over 200 factors dictating your ranking in Google’s algorithm. The easiest way to improve your ranking is by working with dedicated SEO providers in Perth who can maximize your online presence, but it’s worth it to familiarize yourself with the ways Google’s search engine algorithm and ranking system work too. This can help you understand how to climb up in the ranks.
So, how exactly does Google’s search ranking system work?
In simplest terms, Google search engine results are gathered by “crawlers” which trawl the Internet for content and create a ranking for websites. These pages will be stored and organized in an index to be displayed as a result of relevant queries. Rank refers to the pieces of content most relevant to a searcher’s query.
When you search for something online, search engines will scour their index for relevant content. It will then organize that content in an attempt to solve the searcher’s query. The order of search results depends on how relevant the website is to a query. The higher the rank, the more appropriate the page is to the search query.
How can you boost your rankings on Google?
- Optimise your website’s speed
Back in 2018, Google announced that it would use mobile page speed as a factor when it comes to ranking web pages. Although they indicated that this “speed update” would only affect a small percentage of websites, you should still make sure that your site’s loading time is as fast as possible. This boosts your search rank and improves user experience.
- Produce high-quality SEO-optimized content
Providing excellent quality content is a great way to boost engagement and improve your search engine rank. High-quality content should be valuable, informative, keyword-rich, optimized for mobile, and free of errors. You should also make sure that you create your content with the goal of targeting a specific audience.
- Include a sufficient amount of backlinks
Backlinks are links from your site that direct a person to a page on another site. They’re considered one of the most heavily weighted ranking factors for Google. A page with a high number of backlinks will have a high organic search engine ranking. The same goes for web pages linking to your website, especially if they’re coming from high-authority domains. Partnering with sites that have a bigger audience than you and encouraging them to link to your site will add to your site’s authority, boost traffic, and improve your ranking.
- Fix your broken links
It’s not enough for you to have tons of backlinks, you should make sure that these links don’t bring up a 404 page error. Broken links can disrupt your user experience and hurt your search ranking. Try using tools like Dead Link Checker to find out if your site has any dead links so you can fix them immediately.
- Enhance your images
Images that are optimized for search engines boost the speed of your site and makes it much easier for Google to identify them. Your images should have descriptive filenames, alt tags, and reduced file sizes for them to be easily detectable.
With all that in mind, you’re sure to improve your Google search ranking in no time.