Classified websites are developed to connect buyers and sellers by posting your products or services on the online portal. If you are planning to create a classified website, you should conduct competitor research.
There are several types of classified websites that offer both free and paid services for ad posting. Usually, the ad posting websites offer a very simple and user-friendly UI so that the users can easily learn how to use that web forum effectively.
The registration of the buyers and sellers is important for ensuring the enhanced level of safety and security for optimum use of your online platform with confidence and peace of mind. When you create a classified website, consider the inclusion of a few verification steps to validate the provided information and avoidance of spamming.
The listing of the posts is considered as the key feature of the ad posting website which enables the users to add a new post, update or remove the existing post with quite ease. The process of the listing should be quick and simple to save time but also include a few verification steps.
The ad posting platforms with heavy traffic require a smart and quick search engine to manage the needs of the customers such as few platforms typically rely on ElasticSearch technologies while creating a classified ads website.
The communication channels used for establishing contact between the buyers and sellers should be preferably encrypted for security and privacy reasons. You can hide the real contact details and offer an encrypted way of communication between the buyers and the sellers.
One more significant feature that needs due consideration when you create a classified website is the ads moderation that allows the host website to organize a moderate number of ads by deleting the suspected or reported ads to minimize the chances of fraud and spam.
There is no doubt that the free ads attract more traffic but keeping a minimal amount of fees for posting ads can help you generate some amount of revenue and at the same time enables you to filter out the spammers and builds more trust about your website. You can also consider adding a small percentage of transaction fees for each transaction made by the users.
Google ads and AdSense ads can give you a small amount of money with every click and helps you get more profit out of your classified web forum. Moreover, you can also include the option of sponsored ads and banners to get more attention and money at the same time.
Most importantly you should keep an eye to the problems and pains that the users are facing and work out a viable solution for them if you want to get a foothold in the already saturated classified marketplace. It is highly advisable to cover all those gaps which couldn’t be filled by the big giants due to their various limitations. You can start up by offering solutions to the existing issues of the users to gain popularity and building your initial reputation which will prove a milestone for your future.