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Regarding the iPhone’s use of personalized advertising, France has fined Apple $8.5 million. After conducting an investigation, France’s CNIL data protection agency fined Apple €8 million.
According to the CNIL, “the CNIL carried out several checks in 2021 and 2022 to verify compliance with the applicable regulations in response to a complaint about the processing of advertising ads broadcast on the App Store that are personalized.”
“The CNIL services have discovered that under the old version 14.6 of the iPhone operating system, when a user went to the App Store, identifiers were by default automatically read on the terminal without collecting consent for a number of purposes, including purposes of customizing advertising ads displayed on the App Store.”
The high fine is based on “processing limited to the App Store, by the number of people concerned in France, by the profits that the company derives from advertising revenues indirectly generated from the data collected by these identifiers, and by the fact that the company has since become compliant,” according to France’s data protection agency.
In March 2021, French data regulators opened an investigation into Apple and the way it served App Store advertisements using customer data.
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