How would you keep your social media audience interested? It’s just a question of continuity, and other times it’s a matter of using the right equipment and services. The real trick is to blend all of the tips and produce material that is exclusive to your brand while retaining your aesthetics. Instagram is the perfect place to make the world aware of your existence and garner more attention.
Followers on Instagram are accompanied by a plethora of brands and facts. Many firms don’t have a chance to stand out in the same demanding world. To get in front of the right customers, you, therefore, need to engage in what they care about most – visual content. Specifically, 90% of all input received by the human mind is visual. When you use the graphic design on Instagram, you make the experience more digestible and, more importantly, improve brand recognition and memorability.
Pick fonts that align with your brand identity
Typography, including colors, conveys the essence of your brand to your target audience. The right font will help you enhance your social media graphics and deliver the right response to your audience. Now, don’t use too many fonts – stick to two or three to keep the brand stable.
The font style you choose is determined by your personal beliefs and characteristics. Sans Serif fonts are much more modern and realistic than Serif fonts. Cursive fonts are ideal for conveying nostalgia and humanizing the brand. Do make sure the font is readable, no matter what it is. Since the majority of your followers on Instagram read content on their tablets, they demand plain, easy-to-read fonts.
Pin down consistency
You can’t spend all of your time experimenting, and you’ll need to choose a messaging plan for your visual posts at some stage. The aesthetics of your brand can be reflected in your graphics. Consistently uploading visuals in the same format is often the most complicated part.
The most critical takeaway from any of these tips is that you must maintain a level of continuity or coherence in order for your followers to associate you with a particular style. Determine your priorities and aim for a uniform appearance. This makes it easier for your fans to find you on their feed. Users on Instagram are very particular about the brand or even influence tone in every single post, so you need to be very careful about it.
Use Professional-Looking Imagery
In any case, high-quality images and highly qualified illustrations triumph over haphazard messages. Your profiles will be more fun if you use a decent combination of template-based graphics as well as photography. Taking high-quality photographs yourself can be challenging, depending on the company and employees. One should use stock imagery as long as it is natural-looking and on-brand.
Using similar images in the digital footprint often helps to keep it consistent. Applying a matching filter to every other image before publishing it is one of the simplest ways to bind images together. There’s no reason to go all out on the effects. It’s more than enough to get a natural overlay!
Professional, consistent social media visuals are really a crucial component of an entertaining Instagram page. Users must visit your profile or account to join you or engage with your content because of the way the app operates. Your feed as a whole needs to look fantastic to give the greatest impact (and improve the odds of attracting a follower or website visitor).
Use color on point
As a result, it’s important to consider both color psychology and color philosophy when selecting a palette. Starting with a color palette of 1-3 key colors that match one another and using various tones of the same color for consistency by increasing the surface brightness or saturation is a quick way to get started. This is critical for achieving sufficient contrast in your palette. Consider each color to have its own pitch, and change the tones so that they aren’t all screaming (or whispering) at the same time.
Along with this, you can also get real Instagram comments on your posts so you can engage more users on each post. More engagement will bring more followers to your profile, and it will be helpful.
It’s also necessary to experiment with the color palette’s proportions and how much of each color you need to use. Note the smaller form against a colored background requires a greater contrast. In today’s overpopulated social media world, visual graphics will make you step out.
Although those suggestions are a good place to start, bear in mind that there really is no one-size-fits-all graphic design approach that you can use with Instagram strategy. Keep these ideas unique to your priorities and desires, and never stop playing with and exploring various graphics styles.