A consistent and positive online reputation is essential for the success of your business and drawing new customers to buy your products or services. In case you do not have one solid strategy in place, you will end up making mistakes that will cost your company heavily in the days to come.
Even a small mistake can cost your business more than you can imagine. You will even see big brands have client testimonial pages and Google reviews to maintain a favorable reputation in the digital space. Your customers are always right and you cannot afford to offend them.
According to an article published on content.time.com, when Google users look for some information, their search activity starts and ends with social networking sites. It could be your company’s LinkedIn page, Twitter handle, or Facebook post. If they find a positive press release or for that matter a blog, they can read a few good things about your company or products.
Then, at times, online visitors can also read some really ugly and poor reviews about your brand, which is written by an irate customer. Now, that is bad. You need to make amends and avoid online reputation management mistakes. Here are the five blunders you must stay away from at all cost:
Not keeping an eye on your digital reputation
If you do not keep track of your online reputation, it could prove detrimental to your organization. Today, when every business is going digital, any type of content, positive or negative, related to your company could go viral in no time and very fast.
Therefore, you need to keep watch on what your existing and potential customers are talking about your brand and products on social networking platforms, online forums, blogs, as well as review sites. It will help you to avoid any possible issues in the future.
Therefore, you need to look for your company name no less than once a week and see what is being ranked on search giants such as Google or Bing. One way of monitoring is setting up Google alerts so that whenever something is mentioned about your company online, you are notified. If you find something negative, respond to that right away in a professional way and address the problem. These little things matter when it comes to the online reputation of your business. Being proactive is the key to the success of your brand.
Not interacting on social media platforms
Only designing a social media page for your company is not sufficient to ascertain a potent social networking presence on the web. You need to be active and interact regularly with your existing and potential buyers. That is the secret sauce to your brand’s success. Your buyers might be using social sites to post their reviews or write about issues on Facebook, Twitter, LinkedIn, or any other platform.
If you are not active on Facebook, Twitter, LinkedIn, it can harm your online reputation, especially your brand’s image. Make sure that you address all consumer concerns and engage with them on social platforms, which is crucial for the triumph of your online reputation management plan or strategy.
Not paying heed nor solving your online listings
When you have imprecise and conflicting business information such as company name, phone number, and address on online business directories, it could have an nonconstructive or adverse impact on your digital reputation and your Google rankings. Therefore, if you find any such inconsistencies, focus on that issue and resolve all listing related concerns immediately. Else, your business reputation will suffer.
Your buyers frequently write adverse reviews if they discover erroneous information about your company on the internet directories. As far as imprecision is concerned, it also means poor customer experience, which is not good for the reputation of your business.
Therefore, make certain that all contact info and other details are exact and correct over social networking sites, local business listing websites as well as internet directories.
Not taking negative reviews seriously or ignoring the same
Not focusing or paying heed to negative reviews or ratings is one of the biggest mistakes businesses make. It is also the most destructive one that business owners commit these days. When you ignore consumer negative reactions or comments and take it for granted that, it does not matter, it means doomsday for your business.
If you receive a negative assessment from your buyers, address their issues or concerns on time as well as come up with a logical solution. Responding to negative reviews is an essential aspect of any business’s online reputation management plan or strategy. These things matter a lot, even if it means saying a small ‘Thank You’ if your customer liked your product. Not replying thinking that it is a positive review will make your buyer feel that you do not care to respond.
Posting false and poor reviews of your competitor business
This is not only a mistake but also unethical. There are some business owners, who resort to such tactics just because their businesses have a bad reputation online. Then, we are not saying that all are like that but there are a few out there.
Making your competitors’ online reputation look bad by writing false and negative reviews about their products is both unprincipled and inapt. Your competitors could flag these reviews as counterfeit and get them eliminated from platforms such as Facebook and Google. To be honest, you will not gain anything from such misconduct, and end up wasting your valuable time that you can spend in boosting your digital reputation.
When it comes to your online reputation management, it is all about correcting your mistakes and learning from them. It entails diplomatically and proactively keeping track of your online reputation, customer reviews, and managing these and working out a solution to reinforce your brand image and attract more customers for increased sales and revenues in the days to come.
Focus on these mistakes and boost your online reputation to popularize your business and products. It will lead to customer trust and enhanced sales. There is no shortcut to the process. You need to work hard to improve your online reputation.