Local businesses need to start improving their online presence and taking advantage of services that can help them with this. You know that these businesses need your SEO services to help them stand a chance against their competition, which could be much larger businesses. However, selling your local SEO services isn’t always easy. If you want to sell your services to this audience, you need to start tailoring your approach to them.
Follow these tips for selling SEO services to local businesses.
Understand Each Business
Every business is unique, even those that are in the same industry. This is important to keep in mind when you’re trying to sell your services to a local business. They aren’t all the same, so you shouldn’t treat them like they are.
Before trying to sell to them, you need to get a good understanding of each business you want to work with and figure out what works best for them. This can require you to do some extra work and make some adjustments, but it will be worth it when you have clients who feel like you’re dedicated to helping them.
Provide Case Studies and Testimonials
Most businesses want to see proof that you can help them. It’s not enough for you to tell them what you’re going to do – you have to show what you’ve helped other local businesses achieve. You can do this by including case studies and testimonials from your existing clients to deliver the type of work you can do.
Unless you’re only going after local businesses in specific industries, you should include a wide variety of industries in your case studies. This allows potential clients to make a decision based on more than just your word, so they could feel more confident in you if you have a proven record of helping clients.
Create Valuable Blog Posts
Understandably, your potential clients will have some questions about SEO and how it can help them, and they’ll want to be able to do some research. If you’re trying to bring in new clients of any kind, you need to start committing to regularly posting informative articles on your company’s blog.
With a blog filled with valuable content, people will be coming to you to learn more about local SEO and what it does. You can bring in more traffic because of this and also give potential clients a space to see how your services can benefit them by creating content for each stage of the buyer’s journey.
Perfect Your Cold Emails
Many people have negative feelings about companies reaching out to them to sell them a service, but you need this to market your services. You might know from personal experience that many of these emails end up getting ignored completely. While reaching out to businesses can be tricky, it is possible to bring in a lot of business from cold emailing if you know how to do it right.
No one wants to get an email that’s only trying to sell them something, so avoid doing too much of those. Don’t give up after the first email – it can take multiple tries to get a response. And of course, you need to make sure you personalize your emails for each lead.