Top 6 Ways To Do A Successful YouTube Live Streaming

Talking about the hottest trend this year, live streaming on YouTube is the one that connects both the customers and the brands. As per research, around one billion users or more are using YouTube on a daily basis. They are uploading content of million hours that ranges from home movies to entertainment and commercial ones. In that case, YouTube Live Streaming will help you to build your brand and will let you inspire your viewers.

Doing a successful YouTube Live Streaming will require several efforts and you will need to work on effective methods too. This article talks about all the incredible methods by which you will be doing a great YouTube live stream.

So without further delay, let’s start with the article.

1. Organize the Basics

Always start your Live Stream with a goal or a purpose. Think about what you want to achieve and then you should plan likewise. Whether you want to connect with your viewers or you want to promote a service or a product, your purpose must inform about your live stream setup.

If you are having a team, then you can fix the role of each member. In case, you want to enable the live chat option, then you can have a moderator. Apart from all of these, make sure you know the purpose behind your live video streaming.

You need to organize a few things before going live, such as:

• Script
• Description
• Title
• Calls to Action
• Thumbnail Image

2. Select a Good Time

There is never a perfect time to do a live stream. However, you have the option to choose the closest time possible. You can look at your YouTube analytics to find out at what time your videos got the most views. Eventually, you will have an idea about when most of your viewers are online.

In fact, you must check from where they are watching your videos. If you focus on global viewers, then you should choose a time that will be fit for every time zones. And if you are not sure about anything, then you can simply run a teaser to ask your viewers a preferred time in the comment section.

You can run an Instagram story poll or a Twitter vote too.

3. Optimize Your Setup

Keep in mind that you are not allowed to redo or edit anything once the video is live. So while you go live, check out this list for the perfect setup:

• Adjust Lighting
• Charge Batteries
• Frame your shot
• Test your Connection
• Check Audio
• Provide Water
• Turn off Interruptions

4. Engage the Viewers

Another important tip that you should keep in mind is to engage the viewers. Once you successfully convince people to watch your live stream, your work is half done. Here are certain ways that will let you boost your engagement rating.

a) Provide Recaps

You should keep in mind that people might join your live stream in between. Hence, as you see a jump in viewers, you should share a brief recap for the new watchers. If you are interviewing a guest, you must reintroduce them once and keep some sort of reminder about what you are going to talk about next.

b) Shoutout Names

It is always a great thing to show appreciation towards your viewers. You can tell your audiences that you see them and appreciate their interest by taking their names.

c) Enable Live Chat

If you want to spark the conversation, then you need to offer your viewers live chat. You can use the same to inform about the live stream. You can assign a moderator who will be able to share comments, answer messages, and remove inappropriate posts.

d) Build Anticipation

You need to offer your viewers a reason to watch the video till the end. Whether it is a special announcement, a finished look of a makeup tutorial, or a chance to answer a question, you need to tease some incentives.

5. Make Live Stream Easy To Access

It is pretty important for you to make your live stream more accessible. If you are having more than 10,000 subscribers, then you will see the live automatic captions are available for you. You can use them to reach more people. If you have the budget for paid promotion I suggest you buy viewers for your YouTube live stream with this simple step you can gain thousands of viewers in a few minutes. With this number of viewers, you can attract more subscribers and brands as well. 

In case, you are having fewer subscribers, then you should speak clearly and use simple language. Try to offer a clear structure and allow your viewers some time so that they can process the detail that you are sharing.

Ensure that your contents are age-appropriate and should adhere to all the YouTube Community Guidelines.

6. Promote the Event

It is important for you to promote the event on other platforms. There will be no reason for you to go live if you are not having a good audience base. You can use the banner for YouTube and promote or ask your viewers for subscribing so that they can see what is next.

If you have a good amount of followers on Twitter, Instagram, or Facebook, then you can promote your live stream there.

Conclusion

YouTube Live Streaming is an essential part if you want to expose your brand to more people. In fact, it will let you connect with your audiences and tell them about your thoughts behind your brand. You can do a live stream using your webcam or your mobile.

Try to make use of all the additional features. They are plenty of them such as location tags, super chats, live automatic captions, etc. All these will help you to do a successful live stream on YouTube. If you are still confused and have questions in mind, then you can comment down below. We will be helping you out with all the queries.