Facebook is one of the most used social media site, with more than 140 million business accounts and 2.5 billion active users per month. I believe these numbers look attractive enough to make you willing to include Facebook in your brand’s digital marketing strategy, especially if you are a small-business owner.
It enables you to build a community, grow your business and better understand your customers – all in simple and affordable ways. So, keep on reading and let’s discuss five simple steps on how to get you started with creating a page for your online or e-business on Facebook.
Step 1: Sign up and add pictures.
The first step for all this is that you need to log in into your account and select the page type. Facebook gives you two options: Business or Brand and Community or Public Figure. Then type your page name and choose a category based on the industry you operate in. Afterwards, you need to select and upload a relevant profile picture and a cover photo. Ensure that the images are of high-quality and easily identifiable with your business as they form the first visual impression on your followers.
Step 2: Add your business details
The next step is for choossing and creating username, fill in the business details, including the description, category, location and working hours. Make sure to spend enough time crafting a short and precise description to quickly grab your potential customers’ attention. Do not forget to indicate whether your business is open during specific hours or you provide service on 24/7. Adding contact details such as phone number, email, and the website is also a significant part.
Step 3: Build a background story.
With more and more businesses humanizing their brands and increasing the significance of corporate social responsibility, 2021 perhaps is the best time to start doing business with soul. Therefore, double-check that you make the best use of “Our Story” section and share your vision, mission and goals with your customers in honest and straightforward ways. As emotional branding is among the most winning marketing strategies these days, why should not you try to use it too? Remember that “people do not buy what you do. They buy why you do it.”
Step 4: Promote your page
Perfecting your business account and filling in all the necessary information is one thing, but attracting new followers and growing your Facebook presence is another. However, you can easily quicken your success by purchasing Facebook page likes. Another option for increasing customer engagement is to promote your posts and stories. Besides, you can also sponsor different events and collaborate with relevant influencers. As you see, there are several ways of achieving desirable ends, and the choice is totally up to you!
Step 5: Connect your accounts
We all agree that the key to successful social media marketing is to select and work on the platforms, which communicate your brand values in the best ways possible. However, you can double the success by connecting your social media accounts and including your website’s link (if any) in the relevant section. It will increase the credibility of your brand and improve your search engine ranking.
Finally, after you finish perfecting your business account on Facebook, it is highly advisable to create a posting strategy and a relevant time frame. Besides, do not forget to check the insights regularly to measure your success, identify the weak points, and further improve your social media strategy’s effectiveness.