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After more than ten years of its existence, and gaining more than one billion active users, Instagram turned into a massive advertising platform for brands. The statistics say that 90% of this social media users have at least one business account subscription. 81% of them use Instagram mainly for researching the products they are interested in. However, Instagram is not only about searching and researching, it also gives way for the leads to turn into actual customers. Half of those who click on a link on Instagram business profile make a purchase when getting to the website.
By developing an effective Instagram marketing strategy, entrepreneurs get the possibility to grow their business, increase awareness about the brand, and generate leads. What do we mean under the word ‘effective’? That’s the one that completes your expectations in terms of sales growth and new customer attraction, as well as keeps you away from making mistakes that may affect your business. In this post, we’ll talk about the five best Instagram marketing tips that will promote your business to flourish.
Tip 1. Use Business Account
Do you have a personal account on Instagram? If yes, you’d better switch it to a business profile so that the features you get access to could match your purposes. There are several reasons you should listen to such advice:
- The business profile allows adding a click button to your page so that the customers could be only one click away from your website. This shortens the way of the buyer from the product search to its purchase, thus increasing your chances for fast sale.
- Creating and publishing an ad on Instagram will become much easier as you no longer need to use Facebook tools for advertising.
- Business accounts can create an Instagram shop. This feature is not available for regular account users. Monthly, the shopping posts get more than 130 million clickthroughs. The Shop tab on the Instagram Explore page allows users to easier search for products and brands. And for you, it gives the possibility to be caught in the eye of a broader audience of potential customers.
- You get access to Insights – Instagram analytics, which will allow you to keep track of your business profile activity, learn your audience, and monitor the subscribers’ reactions to your posts.
Tip 2. Fill Your Profile with Compelling Visual Content
Instagram is all about visuals. Therefore, to make your profile attractive, you need to carefully choose photos and videos for publishing. It all goes down to branding and designing. You must consider how well you’re going to present your brand to make it more attractive and of interest. For instance, posting photos or unboxing videos of your products wrapped in unique custom box packaging can help attract people’s attention and encourage customer interaction. Make sure all the visuals you post are of the appropriate quality (light, composition, focus). Having professional equipment for creating such content is not obligatory. You can use your smartphone camera and video editing tools that work best for Instagram, like Magisto or PicPlayPost mobile app. To make your profile look juicier, add more colors to your business Insta-account using A Color Story app.
To attract more attention and get better feedback from your followers, you need to diversify the content you post. Let it be ‘how-to’ videos, product demonstration videos, behind-the-scenes photos, infographics, and any other type of visuals that might be interesting to your target audience. Don’t ignore the possibilities you get when publishing user-generated content. Posting photos, stories, and videos where your brand has been tagged eases the search for quality content for your page and helps to establish more friends-like relations with your customers.
Tip 3. Use the Power of Instagram Stories
Having such a powerful instrument for sales at the tip of your fingers, it would have been a huge mistake not to use it. Instagram stats say that 58% of users grow their interest in the product after seeing it in stories, whereas 50% actually buy it.
The strong point of Instagram stories is that they disappear after 24 hours, which automatically lowers the rate of users’ expectations regarding their quality and gives you space for experimenting. In stories, your brand can show itself from a new point, thus becoming closer to your potential customers and forming their emotional connection with your brand. Coming in the slideshow format, you can add photos, GIFs, Boomerang videos, and a lot more to your stories. Use Canva or some other tools to make your visuals look unique and appealing. You can also find some other great ideas on how to create appealing visual content in Movavi Blog.
Tip 4. Get Brand-Promotion Help from Instagram Influencers
When making the first steps in promoting your brand on Instagram, it’s difficult to reach the goals you set for your business because of the lack of subscribers. At this point, one of the best decisions you can make for your brand is to get into a partnership with Instagram influencers who have already established their audience. And the latter is relevant to the service or product your business offers.
Why should this work? Well, people tend to trust those who seem to be an example for them to follow. So if bloggers say that they have tested your product personally, and they like it, their audience is sure to believe them. This will result in the growth of the number of your subscriptions and leads.
By the way, when choosing the influencer to cooperate with, give preference to those having around 250 – 300 thousand followers as their audience is known to be the most active in this regard.
Tip 5. Go Live Sessions
There’s probably no better way to establish trustworthy relations with your leads than to let them pop in to your brand’s real life. Live Instagram broadcasts can do the trick. Depending on the sphere your business works in, the ideas for live sessions may be very different: starting from live-mode workouts with fitness-trainers to hosting Q&A sessions and ending with showing a live behind-the-scene process of manufacturing your product. The options are countless, and they all work well when it comes to generating leads and increasing your brand’s popularity on the web.
Summing Up
Instagram gives lots of opportunities for marketers. However, using them effectively only seems easy. In fact, there’s a huge work behind every post. Use your Instagram marketing opportunities to the full, and the positive feedback won’t make you wait.
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