Each year, the growth of the iGaming industry breaks new records. Even in the established European market where online casinos have been operating since 1994, the industry’s growth stats have never plateaued or dipped. In every continent, the stats just keep on rising and for casino operators, software providers, and casino aggregator platforms, the attitude is – long may the rise continue. With this rise comes a flurry of new opportunities for online casinos, and 2022 is arguably going to be an important year across the globe, and below we are going to look at a few reasons why this is.
The Growth of US iGaming Industry & New Legislation
You can also check out some of the reasons why there are new opportunities for legal online gambling US in detail here. There are already a number of big brand names offering online casino gameplay to players in the US and what’s more is that these casinos are fully licensed in a brand-new market. Already Michigan, Pennsylvania, Delaware, West Virginia, and New Jersey are offering online casinos while Connecticut online casinos are coming online soon.
But what states that have not yet legalised online casinos? It is these states yet to form a framework where there are new opportunities for legal online gambling sites in 2022 to come online. Some companies have already made deals in these states with local casinos to use their casino license to operate a new online casino should a state law pass in the future allowing online casinos to open.
Growing Number of Progressive Jackpot Networks
Another big opportunity for online casinos to stand out above the rest is to adopt the pooled progressive jackpot network systems that are working so well in European online casinos. This is especially true of the US market where casinos can pool together slots from, let’s say, Red Tiger. The brand is legally allowed to operate in Michigan and New Jersey, so potentially casinos could create pooled networks across multiple casinos in the same way as casinos across Europe.
Let’s take the Mega Moolah pooled jackpot network for example. Its network pulled together a huge € 19.4 million jackpot. That’s US$ 21.95 million! The first casino in the USA to really make a major deal in the US to pool together jackpot titles will start to hit local headlines for producing large jackpot wins – and what better way than this kind of publicity to pull in new players!
It is not 100%, but with the growth of crypto and licensing authorities starting to allow the use of crypto means that 2022 could be a big year for casinos that enable their platforms for cryptocurrency gaming. There are already plenty of software providers out there that already have cryptocurrency friendly games like Red Tiger, Pragmatic Play, Evolution, Ezugi and more. Crypto is popular with gambling fans mostly due to its easy and fast withdrawals/deposits, while adopting crypto gives casinos the chance to target young early adopters who use crypto and are the future of online casinos gaming. There are rumours that 2022 could be the start of the new blockchain tech internet which is where the online world or World Wide Web will end up over the next decade.
Ready Made Casino Platforms
Fast entry into the online casino market is possible. If you have the capital to make the investment, you could literally go out there and purchase an online casino platform from a casino aggregator and brand the platform with your new casino name and branding. It basically means new casino operators no longer need to design their own casino platform thanks to casino aggregation platforms like SoftSwiss, which offers a white label solution via a readymade casino platform.
This type of aggregated online casino saves all the costs of paying for platform design while the aggregator has already made deals with game developers too, so the platform comes ready with top video slots, table games, and live dealer titles.
In the US, gambling companies are already employing the use of successful European gambling platforms with Leo Vegas Gaming the perfect example after news reports confirmed that the Swedish Nasdaq PLC made a deal that gives it a US iGaming market access deal via Caesars which will use the successful global Leo Vegas platform and replicate its success in the US market. Caesars already operates legal online casinos and will likely use LeoVegas’s platform as well as its contacts in Europe to grow the Caesars brand and make it more competitive against its current US online casino competitors.