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What is the first thing you remember when you hear about Coca-Cola, Volkswagen, Audi, or Twinings? Maybe the taste of cola or tea, but unlikely you will think about the details of the cars or what the bottle of that drink looks like. You realize that all you remember is the logo at some point. Don’t you agree?
Businesses from basically every niche have been marketing their products and services with some easily remembered visuals, animated videos or pictures. Yeah, it might be good, but they don’t possess the zest. Symbols and logos are the best way to let people perceive your company through something and a great approach to distinguish yourself from the competitors.
For the last century, we have learned that people don’t always immerse themselves in ads: the ever-changing human attention span that is increasingly shortening makes it vital for brands to create something that will leave a trace in people’s subconscious minds and help to recognize the brands at a glance. This is why brands use logos.
What is the logo animation, after all?
It’s just a familiar logo, animated in a variety of ways. Many brands still use it relatively rarely.
However, this is a perfect way to create an easy way for people to remember your brand. Moving pictures with a limited form of going to the “plot” are very easy to grasp at once. We all know how overwhelmed the world around us is. Such a way of using a logo is very consistent and detached. And that’s very helpful for the audience to cut off the noise.
What are the ways of using the animated logo for your brand?
The logo should be like a face, always coming first into and outro to branded videos. So, if you make a branded video, it will be a great idea to start with an animated logo at the beginning of the video. Besides, it looks classy, professional, and simply fabulous.
Startup video or presentation – if you are showcasing your brand, consider the opportunity of using an animated logo to get people acquainted with the project. It is a great way to become memorable because people are here to watch what you can offer them.
An animated logo is a fantastic way of enhancing the storytelling process. Why? Imagine you can explain the idea behind your business using just your logo. Hard? Unlikely. Animation can give a guide to your values and show how exactly you are implementing them. It might be a bit abstract but not necessarily vague. Your story could be even more artful.
Ads banners long ago lost their ability to convince people to buy things. But…if you know how to make them less boring, you’ll have a chance to surprise the audience and win loyal customers.
Social networks are another way of using such a logo. Where do you promote yourself more than at any place? Right, Instagram, Facebook, Twitter, YouTube. Social media is where people spend a considerable amount of their time. Animated logos can be converted to GIFs, which is perfect for posting on social media.
How to use an animated logo?
An animated logo is a great promotional tool and just a way to show off a bit. Jokes aside, it helps increase memorability and brand awareness and gives you this remarkable feature of being original.
What should you do before actually creating such a logo?
- Think of your brand identity and how you want to embed it into a logo;
- Conduct customer development sessions, let people be a part of it;
- Keep it under 10 seconds. We mentioned that a limited period helps to avoid any “plot” coming into the game. Thus, you’ll have more people remembering what your brand is about.
What are some famous animated logos?
Oh, well. Many brands already used the option of animated logo and did that… just impeccably well. Let’s take a look at how exactly they do that.
Flickr’s logo goes from two well-known pink and blue dots to swirls of gaudy paintings. Extraordinarily fresh and creative way of transforming the logo from static to…well, look at that.
Master Card is a beautiful example of what we said before: through an animated logo, you can quickly showcase the whole product and its values. Note: less than 10 seconds is enough.
Google couldn’t be ignored here. Like the MasterCard case, Google’s animated logo shows users’ options with Google.
Summary
Motion design is continuing to be one of the main trends. Animated features still feel fresh, engaging, and unique, and they grab attention quickly. No wonder many experts say that the core part of the robust design that can deliver outstanding results for brands is animation.
A logo is the very heart of brand identity. However, the Shakespearean question is next: does it have to be static?
The answer is easy: it can sometimes be moving. In both meanings of this word 🙂
Recently we learned that dynamic images are much easier to remember. Animation can last 10 seconds, increasing the chances of retaining the brand later. As we saw in the examples, you don’t need much time to impress the audience.
Don’t hesitate to use this effect of form upon content – it will pay you off very generously. Plus, people will love it.
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